Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.
You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.
With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:
Understand Key Online Analytics
Learn the Google Analytics basics
Learn how to set up Site Search, Users and Linking Adwords
Setting up Profile filters & setting up goals
Learn How to set up Marketing Tracking
Learn what reports to use and why
Learn how to Analyse & report
eCommerce Tracking and Conversion Reports
Using Funnel Analysis to track conversion
Analyse SEO keywords, Traffic Sources
Creating reports, Exporting in a right format
Customising dashboard and creating Automatic Reports
Apply objectives, KPIs, dimensions and metrics for your site
TESTIMONIALS
James Waddell
A clear, practical, and friendly presentation on Google AdWords and importantly the interfaces with Google Analytics, Google Shopping, Google Plus, SEO and SEM. It is very obvious he has a deep and extensive understanding of all of the above and much more.
The path to success in Google AdWords was illustrated through a detailed tour of the features of the AdWords website and his first-hand experience on how to improve conversion rates and ROI for Campaigns, Ad Groups, Ads, Keywords and site links. I came away with lots of ideas on how to develop, test and measure a successful Google AdWords campaign.
Dan Durie, Intentor
Prabhat is very knowledgeable and is good to work with. I would recommend him to anyone looking for good practical advice and training on digital marketing.
Greg Ace, LBSBM Online
I was enrolled into a Google Adwords session as this is an area of online marketing the business continuously looks to improve. I was happy to have the chance to work through our own campaign with Prabhat, as well as looking at further crucial areas of improvement such as eBay and Google+. Time well spent.
Can’t make it to Swansea or looking for bespoke course? We are happy to provide onsite training to you and your team. Call us on 029 2236 2596 or 0751 88 39629
Getting here
By Train
Closest train station to the TechHub is Swansea Train Station (SWA), routes in via First Great Western & Arriva Cymru. Mainline link through to London Paddington.
On exiting the station there are taxi ranks situated outside, TechHub is a short (5min) walk from the station via High Street, continue past the Castle on your left onto wind street, half way down this street, left hand side, directly opposite Nandos is TechHub.
Show on Google Maps
By Train
Closest train station to the TechHub is Swansea Train Station (SWA), routes in via First Great Western & Arriva Cymru. Mainline link through to London Paddington.
On exiting the station there are taxi ranks situated outside, TechHub is a short (5min) walk from the station via High Street, continue past the Castle on your left onto wind street, half way down this street, left hand side, directly opposite Nandos is TechHub.
Show on Google Maps
