Asendia, the joint venture between La Poste and Swiss Post, has published a new whitepaper, The secrets of e-commerce success in Switzerland, which aims to give cross-border retailers a toolkit they can use to expand their e-commerce business in Switzerland. According to Asendia, 61% of Swiss online shoppers (3.1m people) spend £2.4b annually in
This is a great time of year for online sellers and I am hoping Amazon will double your overall sales. 10 years ago when I started to learn to work with Amazon, there was hardly any talk about paid ads. It was a very good playing field and now that it has become very crowded,
Join us for our November Meetup in Manchester to learn about improving your sales on Amazon, eBay and Google. This evening event is free to register and you will have an opportunity to meet the experts and network with other online sellers. Our topics for the evening #1 eBay – How to research your competitors selling
Search is the main way customers find your products on Amazon. When customers search by entering any words, Amazon matches it against product information including title, key features, description and search terms. In the last few months, I have been looking at the impact of Amazon search terms on organic search and sponsored search result. Search
Content on Amazon pages is very important because any part of the content is indexed on search. Brand spends quite a lot of resources on creating a great content that helps to sell their product. Questions and answers are one the most important part of the content because it includes content that is important to
Vdepot is a fulfilment solution provider based in Norwich. Led by Iain Hill with an extensive knowledge of e-commerce, the business is going from strength to strength with both national and international clients. Their services include order fulfilment, storage, product re-work and FBA shipment. Vdepot is a truly customer-friendly business providing bespoke solutions to every
Getting reviews on your new product has been very difficult since Amazon banned the incentivised reviews. Many retailers have chosen to go with a low-cost strategy for the product launch to build organic reviews and this has worked for a lot of sellers. And for sellers selling across Europe, this has to be done all
Both Amazon and eBay have recently been in the news having been called up by Parliament’s public accounts committee (PAC) for failing to enforce the evasion of tax by overseas sellers. Caroline Flint, a Labour former minister said, “You are taking money that has been made fraudulently.” (Source) Essentially the failure of overseas businesses to
The Parcel for Me App tells the retailer and carrier about customer delivery preferences, enabling the customer to choose from a list of delivery options. There are choices to deliver to your home, next door or collect from a local shop. The idea is to reduce basket abandonment due to delivery confusion. The concept
ShelfTrend is a great tool for eBay product research and many have migrated to this tool from Terapeak purely because it gives insight on competitor’s top-selling products. So, what are the common uses of Shelf trend? #1 Quick glance: Price, Postage, Number of listings, number of sellers and popularity Search with a query and you