Structured data is being talked about a lot lately. It is an organised data that conforms to a certain format. To clarify this litter better for online sellers, this podcast with Thomas at Pricesearcher would help. This 10 mins podcast includes an introduction to structured data and how easy it is to implement.
If you did not already, Pricesearcher is a free and unbiased product search engine. It includes prices from Retailers, Marketplaces, Price Comparision Sites and more. Additionally, the search result shows reviews and buying guides to help shoppers make a better purchase decision. Check out this podcast to find out more: