Google Analytics provides us with so much data that it can often be a struggle for businesses to know what data is actually relevant to them. To gain real insights we need to be able to understand how Google collects the data, and how we can represent it for our consumption.
In this podcast, Nikki Rae talks us through:
- Why it is beneficial to truly understand the data in Google Analytics,
- How to find the most beneficial data for your business, and
- How we can read the data better by segmenting the information to best suit our business needs.