Episode #31 The role of listing optimisation in Amazon PPC

Amazon Listing Optimisation is a process of improving product pages to rank organically and as well as creating better presentations to increase conversion rate. Optimising Amazon product pages involves five key areas of a product page: title, bullet points, product description, backend keywords and product images.

In this recording, Robyn from Amazon Consultancy, Marketplace Blueprint, gives a detailed insight on how to optimise your listing and its role in Amazon PPC. 

Listen to this podcast and learn about:

 – The role of listing optimisation in Amazon PPC

 – Why listing optimisation is important to ad performance,

 – How to use ads to improve listing copy,

 – How important is image quality?

 – When do you start running ads before listing optimisation?

 – We will be continuing our Online Seller UK podcast via our YouTube Channel. Stay tuned!

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