Amazon advertisers may include 100s of keywords in a single group and wait for a favourable result. This process can work but by doing so, we are putting the same value on each keyword even though they perform differently.
The better way to manage the Amazon campaign is with a single keyword campaign. It allows us to optimise the campaigns better with bids adjustments and modifiers for better keyword performance.
In this podcast, Mareike, head of customer success management at Adference, explains more.
Key things you will learn:
– Why use Single Keyword Campaign Strategy
-How often should I search for hero keywords in my keywords?
-Are there any other strategies/situations where I can use single keyword campaigns?
-Does the same apply to the most important product targets?
We will be continuing our Online Seller UK podcast via our YouTube Channel. Stay tuned!
Also Checkout …
Online Seller UK Online Amazon training course