Amazon Customer Lifetime Value (CLV) is a metric not often discussed as Amazon hides customer details and information. However, it is an important metric that helps brands to make better marketing decisions.
In this podcast, Jenny from Sellerboard explains how you can track the lifetime value of your customers.
– Understanding the lifetime value, we can better align the budget for our marketing activity
-Estimate our Customer Acquisition Cost
-Decide to retain an existing customer or gain a new customer
We will be continuing our Online Seller UK podcast via our YouTube Channel. Stay tuned!