European Article Number (EAN) – is the 13 digit GTIN that we see on most products you buy in shops or online. They are an essential part of product listings on Amazon, eBay or your website.
EANs allow marketplaces and search engines to structure the product data so that they can improve customer experience. They are the critical elements behind product reviews on Amazon, which buyers often use to make the purchase decision.
There is often confusion around where we should get these EANs and whether we purchase or rent EANs. So, in this podcast, Lorna from GS1 UK explains how EANs work and a bit more.
Key things you will learn:
– EAN and UPC, what is the difference?
– How to avoid Fake EANs?
-Why do some UPCs not work with the brand registry?
-New offer from GS1 for a smaller range
– Issues with using a 3rd party number
We will be continuing our Online Seller UK podcast via our YouTube Channel. Stay tuned!