GTINs are there to identify the product in the market. When there is a new product, we allocate a new GTIN. But we also need to allocate a new GTIN if we make any changes to our product. In this podcast, Lorna Leaver, engagement manager at GS1 UK explains when to make a GTIN allocation decision.
Decision tool: https://www.gs1.org/1/gtinrules/en/decision-support
– Key things you will learn:
– When to change a GTIN
– Why do you need to change one
– 3 principles: consumer, regulation, supply chain