About 50% of all sales on Amazon are from the 3p sellers. Amazon sellers have been using private label methods for some time to achieve their growth in sales. This is because there is no ‘Buy box’ competition when you are private labelling your product.
When listing a product on Amazon, private label sellers are now allowed to list without a brand name, which can be a risky approach to maintaining the quality of the product and winning the buy box. In this podcast, Lorna Leaver, engagement manager at GS1 UK, explains why sellers should be using EAN numbers to protect their listing on Amazon.
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