The conversion rate on Amazon is six times higher compared to other top retail sites in the US. This is why businesses large and small succeed on Amazon. Amazon is a conversion channel, and typically customers research on Google and shop on Amazon. So, it is more important for brands to show first through Amazon advertising. We have seen so many changes in Amazon Advertising world. In this podcast, Vitalii Khyzhniak, CEO of Profit Whales, explains some changes in 2021 new strategies for 2022.
— Amazon Advertising 2021 changes
— Will PPC be the primary tool for boosting and launching new products?
— What new strategies should we use during 2022?
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