Driving external traffic to your Amazon listings is an alternative way to drive sales and stay ahead of your competitor. There are three reasons for driving traffic to Amazon listings: 1. Amazon is encouraging brands to do this with a 10% referral bonus 2. Incremental revenue, and 3. Improve organic ranking.
In this podcast, Adrien Darracq from BRANDED gives an excellent insight on this subject:
Key topics covered:
-Why drive external traffic to Amazon Listing
-The best external traffic source for Amazon listing
-Importance of CTAs on Storefront
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