Amazon Advertising has changed significantly in the last couple of months, with changes happening quickly and often since the rebranding of Amazon Advertising. Recently, we have seen Amazon introduce ‘Portfolio’ across the US, UK and the rest of the European channels. What are portfolios? In simple, it is a group of campaigns organised into a
Amazon’s recent partnership with Apple is exciting news. Customers can buy directly from Apple via their much-loved delivery service, Prime. This partnership is currently in the US, Europe, Japan and India. Everything Apple, except an Amazon competing product, the HomePod, will be sold on the platform. It is no doubt that there’s a large number
Amazon is very serious when it comes to their brand image, that it has spent the last decade building up. Consumers trust Amazon highly, and so much so that one survey found that: “Most people would miss Amazon if it were to disappear” and “most people trust Amazon as much as their bank.”
In terms of efficiency, Amazon Ads perform and convert better than Google Ads, and many smaller to large online sellers choose to use them over Google. They are very simple to set up and see a good return on investment. Google Shopping can be complicated and often needs external marketing aid which generates additional costs.
It was another fantastic meetup in London this week with talks on Amazon Advertising best practices, ERP and Selling on Amazon Japan. Sponsored by Khaoscontrol.com and hosted by fire.com we had 60+ businesses in attendance. Check out speaker slides below: Amazon Advertising Best Practices for the Holiday Season Speaker: Prabhat Shah – Online Seller UK