Bebeto Sweets, known for their delicious and guilt-free treats made with real fruit juice and no artificial colours, approached us to elevate their brand awareness and sales on the Amazon Vendor platform.
Challenge: Bebeto Sweets, while offering a quality product, needed to stand out in the competitive candy market and drive sales growth.
Through our strategic approach and data-driven advertising, Bebeto Sweets successfully expanded their customer reach and achieved impressive sales growth on the Amazon Vendor platform. This case study underscores the importance of compelling product presentation, strategic listing optimisation, and targeted advertising in driving brand awareness and sales success on Amazon.
WHAT DID WE DO?
We implemented a multi-faceted strategy to enhance Bebeto’s brand presence and sales performance:
Enhanced Product Content: We created compelling A+ content showcasing the product’s visual appeal, highlighting its natural ingredients, and emphasising the “guilt-free” aspect.
Optimised Product Listings: We restructured product listings to include different pack sizes.
Data-Driven Advertising: We launched targeted campaigns across all three major ad types:
Sponsored Product Ads: Increased product visibility for relevant searches
Sponsored Display Ads: Retargeted customers who had shown interest in similar candy products.
Sponsored Brand Ads (including Video Ads): Elevated brand awareness and consideration, emphasising Bebeto’s unique selling points.
THE RESULT
Explosive Sales Growth: Bebeto achieved a remarkable 50% increase in cost of goods sold (COGS) year-over-year in Q1, indicating a significant sales surge.
Efficient Advertising Strategy: Our ad campaigns delivered a successful 50% reduction in their advertising ACoS (cost of advertising sales), demonstrating a well-optimised budget allocation.
Online Seller UK’s expertise in Amazon advertising and product optimisation skyrocketed our sales by a remarkable 50% in Q1. We’re thrilled with the results and highly recommend their services to any brand looking to thrive on Amazon Vendor platform. -Celal Polatoglu, Babeto