Amazon Single Keyword Campaigns – Podcast with Mareike from Adference

Amazon advertisers may include 100s of keywords in a single group and wait for a favourable result. This process can work but by doing so, we are putting the same value on each keyword even though they perform differently. The better way to manage the Amazon campaign is with a single keyword campaign. It allows

Episode #32 Customer Buying Cycle and Amazon Advertising

There are different stages of the customer buying cycle on Amazon. Knowing them helps you to set efficient budgets for your campaigns to maintain a good ACoS.  At Discovery Phase, the aim is to raise product awareness so the ad spend is targeted at relevant keywords and related to driving traffic to the page to