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Amazon reviews are still a burning issue for many Amazon sellers due to the fact that Amazon reviews help product rankings and increase conversions. But if you try to game the system by increasing the number of reviews, things like this will happen… What we know is Amazon is a learning platform, if there is

The Next Stage Of Amazon Advertising: Portfolio and Automation

Amazon Advertising has changed significantly in the last couple of months, with changes happening quickly and often since the rebranding of Amazon Advertising.  Recently, we have seen Amazon introduce ‘Portfolio’ across the US, UK and the rest of the European channels. What are portfolios? In simple, it is a group of campaigns organised into a

Is this the right time to partner with Amazon?

Amazon’s recent partnership with Apple is exciting news. Customers can buy directly from Apple via their much-loved delivery service, Prime. This partnership is currently in the US, Europe, Japan and India. Everything Apple, except an Amazon competing product, the HomePod, will be sold on the platform. It is no doubt that there’s a large number

6 Marketing Podcasts Ecommerce Merchants Need in Their Lives

Given how quickly things change in the e-commerce world (trends come and go, digital standards change, and disruptive technology arrives), it’s imperative to keep up with fresh developments. This is something for which podcasts are exceptionally useful. The best thing about a podcast is that it’s ideal for multitaskers and those with busy schedules that

Khaoscon18 – one day conference for online sellers

2018 has been a successful year for Online Seller UK. We have grown stronger and better with a freelance model business. This is the vision I saw 5 years ago, and I’m really glad to now see this in action and proving successful. I am sure there are lots to do to improve both the