Amazon Single Keyword Campaigns – Podcast with Mareike from Adference

Amazon advertisers may include 100s of keywords in a single group and wait for a favourable result. This process can work but by doing so, we are putting the same value on each keyword even though they perform differently. The better way to manage the Amazon campaign is with a single keyword campaign. It allows

Episode #32 Customer Buying Cycle and Amazon Advertising

There are different stages of the customer buying cycle on Amazon. Knowing them helps you to set efficient budgets for your campaigns to maintain a good ACoS.  At Discovery Phase, the aim is to raise product awareness so the ad spend is targeted at relevant keywords and related to driving traffic to the page to

Episode #31 The role of listing optimisation in Amazon PPC

Amazon Listing Optimisation is a process of improving product pages to rank organically and as well as creating better presentations to increase conversion rate. Optimising Amazon product pages involves five key areas of a product page: title, bullet points, product description, backend keywords and product images. In this recording, Robyn from Amazon Consultancy, Marketplace Blueprint,

Episode #029 The Role of Automation in successfully managing Amazon Ads

Amazon advertising tools are becoming more and more useful, allowing advertising to be more efficient in day to day operation, and to ensure the best possible results. I have spoken with Sreenath Reddy, co-founder at Intentwise, recently to help understand how automation can play a key role in successfully managing Amazon ads.  Check out this