Amazon advertising is playing a significant role to generate additional growth and so much so that if you don’t advertise it will be very difficult to appear on the above fold of the search result. Find out more about → Sellics Once the ads are delivering results for a few weeks it is generally a
We may be very successful selling on Amazon but do you really know the cash we are actually taking away. This is where sellerboard can play a significant role, it gives you the exact costs incurred including – — Amazon fees (FBA fees, storage fees, FBA inbound fees, MF shipping costs, disposal/removal costs, subscription
Amazon advertising campaign structure includes Portfolios, Campaigns and Ad Groups. We have to decide which products and keywords to add to each group and structure campaign so we can analyse the result better. We may go and start our ads campaigns without thinking about the strong relationship between campaign result and structure. This episode
Amazon advertising works without a doubt but managing your CPC is important so your ad cost does not go beyond your target spend. Your CPC may differ based on what the campaign’s goal is. For example, that could be early exploring and learning campaigns compared to the campaigns you have started optimising for a while.
Sponsored Brands ads feature your brand logo, tagline and three of your products. They help with brand awareness and also generate sales which otherwise would have been lost to your competitor. These ads are important to any brand aiming for a prominent position in Amazon search results. A lot of advertisers wait too long