Amazon is very serious when it comes to their brand image, that it has spent the last decade building up. Consumers trust Amazon highly, and so much so that one survey found that: “Most people would miss Amazon if it were to disappear” and “most people trust Amazon as much as their bank.”
In terms of efficiency, Amazon Ads perform and convert better than Google Ads, and many smaller to large online sellers choose to use them over Google. They are very simple to set up and see a good return on investment. Google Shopping can be complicated and often needs external marketing aid which generates additional costs.
The promotional opportunities of Facebook are almost boundless. With over 2 billion active users to reach (and an astonishing degree of segmentation to be achieved using everything from location and age to pages liked and groups joined), its PPC platform has the highest ceiling of any comparable channel. But it isn’t easy to excel using
Competitive intelligence is defined as a continuous process of monitoring your market to identify changing forces that can impact your business. These include ✔️ Current and future competitors, – Many sellers know and track their known competitors however they spend less time understanding who the new competition is in the categories they sell in. These
It was another fantastic meetup in London this week with talks on Amazon Advertising best practices, ERP and Selling on Amazon Japan. Sponsored by Khaoscontrol.com and hosted by fire.com we had 60+ businesses in attendance. Check out speaker slides below: Amazon Advertising Best Practices for the Holiday Season Speaker: Prabhat Shah – Online Seller UK