In the UK, the marketplace industry is dominated by Amazon and eBay – and Amazon is a huge force throughout Europe and the rest of the world. Selling on marketplaces can be a cost-effective way to attract new business as the marketplaces already have an active customer base looking for your products. This is a
Content Marketing has an increasingly important role in SEO, as it helps you to stand out from competitors and build a connection with your customers. Understanding how content can be used strategically to improve performance is now key to any online strategy. With this training, you’ll learn how to identify content marketing opportunities, understand your
Looking to understand SEO? As a crucial part of digital marketing, understanding the foundations of SEO and how to meet best practice with your website will help to boost your performance. With this training, you’ll learn about all the requirements of a site to perform well in Google, work through a best practice checklist and gain actionable
Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customer’s journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones. You will be able to define goals, match customer journeys to site usage
If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return. In our jargon-free workshop, we will tell
Amazon marketplace has brought great opportunity and growth to lots of businesses in the UK and the same can also apply to your business. This course helps you explore the untapped potential to grow your business with Amazon. In this informative session we will share our experience of working with many successful UK Amazon sellers and will
If you are an established eBay seller who is achieving or aiming fast growth, this masterclass is perfect for you. We will explore several simple, easy to implement processes that we have proven to lead to increase sales and repeat business in the UK and through cross-border trade. We will use real-life success stores and case studies to
Amazon is fast becoming the consumer’s first port of call for online shopping. That means it’s the obvious choice for private label sellers, retailers, brands, and wholesalers to increase their presence on Amazon. As a result, Amazon is becoming a crowded marketplace, making it more difficult for new sellers to be found. This is where
Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones. You will be able to define goals, match customer journeys to site usage
Amazon Vendor Central helps connect your brand with the loyal Amazon customer base across the UK and internationally. As a brand, you will raise product awareness much faster and shift more stock after completing this training. In addition, the comprehensive course teaches you how to efficiently use the platform and grow your sales with the
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