Event description
With everyone getting distracted by Facebook pages, tweeting and a host of other social media platforms, it can be easy to forget email marketing or to dismiss it as being outdated. The trouble is – you’d be wrong.
Email marketing is a cost effective way of keeping in touch with existing or previous customers, as well as potential new ones. If used correctly, a targeted list of email addresses is one of the most powerful marketing tools in your business, helping drive traffic to your website and increase brand awareness.
During this session we will also look closely at “mailchimp”, forever free email marketing tool. You will find this workshop equally useful if you are using any other platform.
This practical workshop aiming to walk you from from the basics of email marketing to creating email marketing strategy and productive email marketing campaigns for your business.
** We have multiple dates available for this training and can be selected from the eventbrite registration below.
Who should attend ?
Marketing Professionals, Directors
What will you learn?
Creating Email Marketing strategy
Understanding the value of an email address
Calculating the lifetime value of a customer
Lifecycle marketing – triggers and behavioural targeting, content and contact strategy
Growing your email list
Designing mobile responsive email campaigns without any coding
A/B Testing and optimising your email campaigns
Integrating email with social media campaigns
Measuring email marketing effectiveness with Google Analytics
Using Your own data to find best practices
TESTIMONIALS
Andrew Woolley, Marketing Manager
I cannot recommend the style of teaching highly enough. Informative, approachable and always a wealth of knowledge to impart. Look forward to more opportunities to learn more from your good self.
Ali Sparkes, Wellness Pharmacist
Prabhat is a warm and attentive speaker. You feel he really wants you to understand the subject matter at hand. He provides context to the workshop and seeks feedback on timing and structure. His knowledge of online marketing is wide and you always pick up some useful tips !
Paul Sochaczewski, Writer and Coach
Prabhat setup a workshop and taught me how to use MailChimp, which had been a big challenge to me previously. He was professional, thorough and attentive to make sure I got what I needed from the session.
Can’t make it to Swansea or looking for bespoke course? We are happy to provide onsite Email Marketing training to you and your team. Call us on 029 2236 2596 or 0751 88 39629
Getting here
By Train
Closest train station to the TechHub is Swansea Train Station (SWA), routes in via First Great Western & Arriva Cymru. Mainline link through to London Paddington.
On exiting the station there are taxi ranks situated outside, TechHub is a short (5min) walk from the station via High Street, continue past the Castle on your left onto wind street, half way down this street, left hand side, directly opposite Nandos is TechHub.
Show on Google Maps
By Train
Closest train station to the TechHub is Swansea Train Station (SWA), routes in via First Great Western & Arriva Cymru. Mainline link through to London Paddington.
On exiting the station there are taxi ranks situated outside, TechHub is a short (5min) walk from the station via High Street, continue past the Castle on your left onto wind street, half way down this street, left hand side, directly opposite Nandos is TechHub.
Show on Google Maps
