If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.

In our jargon-free workshop, we will tell you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.

This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.

** If you are looking for services, we can help. Find out more about our Google Adwords Setup & Management services. 

Who is this workshop suited to?

Digital Marketers, Directors, Managers

This workshop covers:

Keyword Research

Effective tools available for keyword research

Taking advantage of long-tail keywords

Google keyword planner – getting volume & cost estimates

Sem Rush – getting volume and cost estimates

Sem Rush – getting keyword ideas from your competitors

Setting appropriate objectives and goals for your Ad campaigns

Importing your keyword lists from excel

Conversion Tracking

Setting up conversion tracking

E-commerce conversion tracking

Adwords Structure

Using website navigational structure

Adgroup structure basics and organisation

Google Adwords and Analytics

Ads and Google analytics integration

Google Ads Copy

The anatomy of Google text ads

Compliance in Google text ads

Best practices for successful text ads

Live demo: creating text ads

Quality Score

Understanding ad quality score and lowering your costs

Landing page quality and quality score

Understanding ad rank and how it is calculated

Campaign Optimisation with Targets

Device targeting

How to best target people by location

Ad scheduling to gain more visibility

Creating ad variations and testing

Dynamic Search Ads

What are dynamic search ads?

Setting up dynamic search ads

Bids Strategies

Bidding strategies: target ROAS

Bidding strategies: target CPA

Efficient Ads Management Process

Google ads CPC calculator

Process driven Google Ads plan

Google ads checklist for the marketers

Key Ad Reports

Location reports

Using the search term report to find negative keywords

Getting right with Extensions

Understanding site link extensions

Call extensions

Message extensions

Location extensions

Increasing Clicks & Sales: How to use the Fogg Behaviour Model

Understanding Keyword Match Types

Broad, broad match modifier

Phrase match, exact match

Getting the cost down with a negative match


How to create and add your remarketing tag

Creating your first remarketing audience

An introduction to Google Shopping Ads

Just a few of the fantastic organisations who’ve attended our previous training.



Listen to our latest testimonial   

| Sophie Carefull, Blue Badge Company

Prabhat’s Google AdWords course was really informative and helpful, his explanations were clear and he gave comprehensive answers to all of our questions, using real-life examples to demonstrate these were possible, which I found very useful. The course was great value for money and Prabhat has been in touch since to see if I need any more help with my PPC campaigns, again addressing my queries promptly. I’d definitely recommend working with him if you’re finding your feet with digital marketing

| Michelle Mossford, Ableworld UK Ltd

Myself and my colleague were very lucky to receive one-to-one, structured PPC training. I would recommend him to anyone wanting to know more regarding Online Marketing!

| Andrea Omar, Medi UK (Lifestyle) Ltd

At the start of the training session I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips with in the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time.

Prabhat is a very approachable, patient and expert trainer.

Prerequisites for this course

No previous experience of Google Adwords is needed. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

Can’t make it to Nottingham or looking for a bespoke course? We are happy to provide onsite eBay training to you and your team. Call us on   0161 3272 923 or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )



There are lots of on-street parking within 300 yards of the venue. There is also underground parking at the Victoria Centre, on-street parking immediately outside Antenna (the venue).


Glasshouse Street
Curzon Street Car Park
on-street parking in Hockley
on street parking Bath Street
All of the above is less than 5 minutes walk from the venue.

Other public Parking is nearby Antenna at the old Post Office on Lower Parliament Street.

Multi Storey: Fletcher Gate Car Park, Lace Market Car Park & Victoria Centre.
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