Event description

Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.

You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.

With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

This workshop covers:  

Understand Key Online Analytics
Learn the Google Analytics basics
Learn how to set up Site Search,Users and Linking Adwords
Setting up Profile filters & setting up goals
Learn How to set up Marketing Tracking
Learn what reports to use and why
Learn how to Analyse & report
eCommerce Tracking and Conversion Reports
Using Funnel Analysis to track conversion
Analyse SEO keywords, Traffic Sources
Creating reports, Exporting in a right format
Customising dashboard and creating Automatic Reports
Apply objectives, KPIs, dimensions and metrics for your site



James Waddell
“I attended a Google AdWords workshop delivered by Prabhat on 19 February 2015 at the Village Hotel Swansea. The event was organised and sponsored by Software Alliance Wales.  Prabhat gave a clear, practical, and friendly presentation on Google AdWords and importantly the interfaces with Google Analytics, Google Shopping, Google Plus, SEO and SEM. It is very obvious he has a deep and extensive understanding of all of the above and much more.
The path to success in Google AdWords was illustrated through a detailed tour of the features of the AdWords website and his first-hand experience on how to improve conversion rates and ROI for Campaigns, Ad Groups, Ads, Keywords and site links.  I came away with lots of ideas on how to develop, test and measure a successful Google AdWords campaign.”

Elliot Thomas, Fuzmo CEO
“I was lucky enough to meet Prabhat whilst attending separate Software Alliance Wales courses for Google Analytics & Adwords.  Prabhat is very knowledgeable in these areas along with eCommerce in general. I would highly recommend any training courses led by Prabhat.”

Checkout more Testimonials

Can’t make this event or looking for bespoke course? We are happy to provide onsite Google Analytics training to you and your team. Call us on 07518839629 to pen a date on our diary.

* Refreshments Included