Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customer’s journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.

You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.

With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.

** If you are looking for setup services, we can help. Find out more about our Google Analytics Setup & Management services. 

Who is this workshop suited to?

Digital Marketers, Directors, Managers

What will you learn?

Key metrics and dimensions definition

Understanding customer behaviour with site search and search console queries

Setting up and using marketing tracking

Setting up profile filters and goals

Introduction to Google tag manager (GTM)

E-commerce tracking and conversion reports

Using funnel analysis to track conversions on your site

The key reports to use and custom reports

How to analyse and report

Creating remarketing lists

Analysing customer journey

Understanding multichannel and cross device conversion

Understanding value of social media

Analyse keywords for SEO and traffic sources

Creating reports and exporting data

Customising your dashboard and creating reports

Applying objectives, Key Performance Indicators (KPI), dimensions and metrics

Creating a measurement plan

Prerequisites for this course

No previous experience of Google Analytics is needed, though it’s expected that you will have a website already
running Analytics.

Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

Just a few of the fantastic organisations who’ve attended our previous training.  

TESTIMONIALS

| Frances Bibby, Social Comms

Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with.

| Ted Harris, Cheetham Music School

Helped me build on the knowledge I already had. Prabhat was interesting and affable. Very fluid session which allowed me to focus on what was important to me.

| Ashley Toth, Burntwood

I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business.

Can’t make it to Nottingham or looking for bespoke course? We are happy to provide onsite training to you and your team. Call us on   0161 3272 923 or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )