3 STYLES, offering a range of scooters and helmets for kids, approached us to boost their Amazon ad sales performance during the competitive holiday season, all while maintaining a healthy total cost of sales (ACoS).
WHAT DID WE DO?
Campaign Audit & Optimisation: We analysed their existing Amazon ad campaigns and identified areas for improvement. This ensured efficient use of their advertising budget.
Multi-Campaign Strategy: We launched targeted campaigns across all three major ad types:
Sponsored Product Ads: Increased product visibility in relevant searches.
Sponsored Display Ads: Retargeted potential customers who had shown interest in similar products.
Sponsored Brand Ads (including Video Ads): Elevated brand awareness and consideration among parents seeking kid’s scooters and helmets.
THE RESULT
3.5x Sales Increase YoY: 3 STYLES achieved a remarkable 3.5x year-over-year sales growth on Amazon in December, exceeding holiday sales goals.
Strong Return on Ad Spend (ROAS): The campaign delivered a solid 5.62 ROAS, indicating a profitable advertising investment.
Controlled ACoS: We kept the total ACoS at a healthy 11%, ensuring efficient budget allocation and maximising campaign effectiveness.
Your team’s expertise was instrumental in propelling a remarkable 3.5x sales surge during the competitive holiday season. The data-driven approach and comprehensive campaign strategy were key to our success. We’re truly impressed with the results! – Matt Stephens. 3style