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In this podcast we’re joined by Alina Vlaic, founder of AZ Rank, to dissect the high-stakes world of Amazon Ranking Strategies in 2026. As Amazon’s search algorithm shifts from basic keyword matching to a sophisticated “Common Sense Knowledge” system (COSMO), the definition of ranking has fundamentally changed from merely appearing on page one to becoming the “preferred answer” for AI shopping assistants like Rufus. Alina, who helps brands scale across Amazon, TikTok, and Walmart, joins us to share how to navigate this pivot toward Answer Engine Optimization (AEO), discussing the crucial signals—like external traffic, entity extraction, and intent-density—that now dictate organic visibility in an increasingly personalized and zero-click search environment.
Host: Prabhat Shah
Guest: Alina Vlaic ( https://azrank.com )
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