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Listen On iTunesJoining us is Oli Hills, CEO and Co-Founder of Nonsensical, an award-winning TikTok marketing agency and official TikTok Shop partner. Having built communities and scaled brands right from the platform’s trenches, Oli is here to demystify how e-commerce sellers can turn short-form video into serious commercial revenue. In this episode, we break down why TikTok Shop operates on an entirely different set of rules compared to traditional marketplaces like Amazon or Google, how brands can successfully structure their affiliate and product strategies, and what the powerful “Halo Effect” actually means for your wider retail presence.
Host: Prabhat Shah
Guest: Oli Hills ( Nonsensical )
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