Amazon Seller Podcast | The Amazon Mistakes Nobody Talks About (Ep 194)

Today we’re joined by Alina Vlaic, founder of AZ Rank, to pull back the curtain on the “invisible” traps that even seasoned sellers fall into. In 2026, the marketplace has become faster and less forgiving, where small tactical errors—like optimizing for the wrong search intent or ignoring the influence of AI assistants like Rufus—can instantly stall a product’s momentum. 

Alina, who has successfully launched and scaled thousands of products across Amazon, Walmart, and TikTok Shop, is here to move beyond the surface-level advice to discuss the high-stakes mistakes that nobody talks about until the profit margins disappear. We’ll explore why your “smartest” moves might actually be killing your organic rank and why the traditional “launch and scale” playbook needs an urgent update for today’s algorithmic reality. 

Host: Prabhat Shah 

Guest:  Alina Vlaic  ( azrank.com )