Ep 192: Marketplace Trends for 2026: What Sellers Need to Know. | Podcast with Emma-Michaela

Today we’re joined by Emma-Michaela Brind, Engagement Manager at GS1 UK, to explore the transformative marketplace trends shaping the 2026 retail landscape. With GS1 UK supporting over 60,000 members, Emma-Michaela offers a unique vantage point on the evolution of the UK’s e-commerce ecosystem, specifically how AI-driven personalization and the rise of social commerce are forcing brands to move beyond traditional listing tactics. In this episode, we’ll dive into why structured, machine-readable product data—backed by GS1 standards—is now the fundamental prerequisite for discoverability in an era of “Agentic Commerce,” where AI assistants, not just human shoppers, decide which products are seen and purchased. 

Host: Prabhat Shah 

Guest:  Emma-Michaela ( https://www.gs1uk.org )