Amazon Advertising is a must-have for sellers looking to stand out and boost their turnover. By placing products right at the top of the search results—the prime spot shoppers see first—you catch people’s eye exactly when they’re ready to buy.
We partnered with Unify, the UK distributor for Feetures, which is the world’s leading running sock brand. Even though Feetures is a massive name globally, Unify needed a smarter way to get ahead in the crowded UK market. Our main task was to make the most of Amazon ads to grab the attention of serious shoppers and ramp up sales without wasting budget.
WHAT DID WE DO?
To achieve growth, we moved beyond basic campaign management and implemented a multi-channel, data-driven framework.
Granular Targeting: We deployed a comprehensive strategy across Sponsored Products Ads – targeting high-converting keywords, competitor ASINs, and specific product categories to ensure maximum visibility.
Cross-Channel Intelligence: We integrated insights from Google Ads data by identifying high-performing user keywords that otherwise may be overlooking.
AMC Audience Testing: To drive higher efficiency, we utilised Amazon Marketing Cloud (AMC) to build and test “lookalike” audiences. This allowed us to reach new shoppers who mirrored the behaviors of existing high-value customers.
Collaborative Partnership: We maintained a rigorous feedback loop with Unify, ensuring every new product launch was synchronised with our ad spend and that our strategy remained aligned with their inventory levels.
THE RESULT
In just five months, the partnership delivered exceptional growth and established a new benchmark for the brand’s performance in the UK market.
Ad Sales Growth: 2.35x Increase in 5 months
Overall ROAS: 5.0+
AMC Campaign ROAS: 7.0+ (40% higher than standard)
Prahbat has been a massive support in our launch of Amazon Seller Central. We would not have been able to do it without his wealth of knowledge. – Ashton, Unify