No marketplace is the same. Each has their own buying habits, and keywords that are suitable for the UK may not be suited or translated the same when used for a different marketplace internationally.
Keywords are important, and if you want to reach as many potential customers as possible, keyword research is important. David Garcia Ruiz from Trust Your Brand talks us through the importance of keyword research, why keywords that are suitable for the UK may not be suitable for international marketplaces and how to choose the right marketplace for your products.