TP Toys, a leading innovator in outdoor children’s toys, sought to expand their presence and sales on the Amazon platform. While they had previously attempted advertising, their efforts yielded limited success.
Through our strategic approach and data-driven advertising, TP Toys successfully amplified their brand presence on Amazon and achieved impressive sales growth. This case study highlights the power of targeted campaigns, optimised bidding strategies, and laser-focused targeting in unlocking the full potential of Amazon advertising for toy brands.
WHAT DID WE DO?
We implemented a data-driven strategy to maximise visibility and conversions for TP Toys’ exciting product range:
- Structured Ad Campaigns: We created targeted advertising campaigns for a specific selection of TP Toys’ products.
- Strategic Bidding: We employed a data-driven bidding strategy, optimising bids for relevant keywords and competitor products to ensure efficient budget allocation.
- Laser-Focused Targeting: We targeted highly relevant keywords and competitor products to reach audience searching for outdoor toys.
THE RESULT
Explosive Sales Growth: Just in 1 month, TP Toys achieved a remarkable 2x increase in total sales on Amazon.
Cost-Effective Advertising: Our campaigns delivered a low total ACoS (Advertising Cost of Sale) of under 4%, indicating a highly profitable advertising strategy.
Ad-Driven Success: A significant 20% of TP Toys’ total sales were directly attributed to our targeted Amazon advertising efforts.
Online Seller UK transformed TP Toys’ Amazon presence, doubling our sales in just two months. Their data-driven approach, including strategic ad campaigns and in-depth analysis, propelled TP Toys to new heights in the competitive toy market. – Andrew Jones, TP Toys