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Joining us is Martin Heubel, a former Senior Vendor Manager at Amazon who is now a consultant for 1P brands. Martin has a unique, insider perspective on Amazon’s strategies and the challenges vendors face. He’s here to discuss the latest insights from his 2025 Annual Vendor Negotiation Survey, a key resource for vendors everywhere.
In this episode, we’ll be dissecting the negotiation process, uncovering the biggest hurdles vendors faced, and, most importantly, providing you with actionable insights to prepare for your next negotiation.
Host: Prabhat Shah
Guest: Martin Heubel ( consulterce.com )
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