Cue + Case is a family-run online shop with a real love for snooker and pool. They focus on giving players of all levels a better experience with top-quality cues, cases, and accessories at prices you won’t beat. Their goal? To get more people playing regularly, so everyone can feel that buzz of getting better and having fun.
We teamed up with them earlier this year to help grow their Amazon side of the business.
WHAT DID WE DO?
To drive real growth, we tackled their account from top to bottom, with regular strategy calls to keep everything on track.
Better Product Pages: We refreshed their listings – from titles and bullet points to full descriptions and hidden search words – to make them user friendly and improve visibility.
Smart Ad Roll-Out: We kicked off with sponsored product ads to get their items in front of more eyes and spark sales. Once that was humming, we added brand videos ads to build recognition and pull in a bigger crowd.
THE RESULT
Our approach yielded significant results, demonstrating the effectiveness of the strategies employed.
Sales Uplift: 20%+ YOY
Advertising Contribution: Advertising played a pivotal role in achieving sales growth. Amazon advertising efforts accounted for 25% of their total sales, indicating the significant impact of their ad campaigns on driving customer engagement and conversions.
ACoS and Total ACoS: The results regarding advertising efficiency were impressive. Their Advertising Cost of Sales (ACoS) was maintained just under 6.8%, highlighting their ability to generate sales at a reasonable cost. Moreover, their Total ACoS, including advertising and organic sales, was a remarkable 1.42%. This low Total ACoS signifies that most of their sales were organic, a testament to the improved brand awareness and increased organic searches resulting from their efforts.
When we started working with Prabhat, our Amazon sales were declining. Within 6 months, we not only managed to stop the decline, we also grew our Amazon revenue by 20%. We’re grateful to have met him and had his help in getting our Amazon on the right track! – Sourav Duleep, Cue and Case