Amazon Advertising has become a cornerstone for sellers looking to boost visibility and drive revenue on the platform. By strategically placing products at the top of search results—right in the “above-the-fold” position—it captures shopper attention at the moment of intent, turning browsers into buyers.
We’ve partnered with CurraNZ, an award-winning sports supplement brand known for its innovative, science-backed products derived from New Zealand blackcurrants. Our goal? Elevate their Amazon presence and supercharge sales through targeted advertising and branding enhancements.
As an Amazon advertising agency, Online Seller UK works with both start-up and established brands. Get in touch to discuss how we can help.
WHAT DID WE DO?
Enhanced Branding for Maximum Impact
We collaborated closely with CurraNZ to develop a compelling infographics, A+ Content page and a customized Storefront. These assets showcase the unique benefits of their supplements—such as improved endurance, recovery, and overall athletic performance—in a visually engaging format. For any customer searching for CurraNZ on Amazon, this became their go-to landing spot, building trust and encouraging deeper exploration.
Optimized Amazon Advertising Campaigns
To amplify product visibility, we designed and launched a comprehensive Amazon Advertising strategy:
- Sponsored Products and Brands: We targeted high-intent keywords, competitor ASINs, and audience.
- Sponsored Brand Videos: These video ads directed traffic straight to the product detail page, incorporating keyword, product, and category targeting to reach a broader, more relevant audience.
THE RESULT
Launched Ads Across All Targets – Full coverage for keywords, products, categories, and audiences—maximizing reach without gaps.
- 50% Increase in ROAS (Return on Ad Spend)
- 15% of Total Sales from Ads
- 2% TACoS (Total Advertising Cost of Sales)
- 52% Year-Over-Year Sales Growth
We engaged Prabhat to revamp our store on Amazon and build this channel for sales whilst minimising the hassle of trying to do it ourselves.
Prabhat has taken us through the steps, managed the process, and we’ve seen our Amazon sales flourish. Prabhat has been a lifeline in cracking the Amazon channel, and we rely on him to manage our ad campaigns, troubleshoot and help with the heavy lifting. I couldn’t have done it without his help. Plus, he’s a great guy to work with. – Fleur Cushman, CurraNZ