Amazon advertising plays a key role in driving sales for sellers across Amazon. It allows us to position our products in the most prominent position – the upper fold of the search results.
Recently we worked with an award-winning sports supplement brand CurraNZ to improve their Amazon advertising.
Our goal was to drive sales faster than ever before. After an initial investigation, we discovered and solved some challenges regarding ‘buy box’ and launched an effective Amazon advertising campaign, leading to a 50% increase in Q1 sales compared to the previous period.
As an Amazon advertising agency, Online Seller UK works with both start-up and established brands. Get in touch to discuss how we can help.
WHAT DID WE DO?
Branding – We worked with the client to create an A+ page and storefront highlighting the product benefits. The first port of call for any customer searching for your brand on Amazon.
Amazon Advertising – We created an Amazon Advertising campaign to improve product placement by targeting relevant keywords, competing products and audiences. We also launched Amazon-sponsored brand videos that helped drive traffic to the product page with keyword, product and category targets.
Along with advertising, we launched Amazon voucher codes to encourage sales during the product launch. This worked well, giving a “noticeable tab” on the search results page.
THE RESULT
- Launched 30+ Adverts across all ads targets
- 50% increase in Q1 ad sales compared to the previous quarter
- 30% of total sales from ads
- 5% Ad Conversion Rate
We engaged Prabhat to revamp our store on Amazon and build this channel for sales whilst minimising the hassle of trying to do it ourselves.
Prabhat has taken us through the steps, managed the process, and we’ve seen our Amazon sales flourish. Prabhat has been a lifeline in cracking the Amazon channel, and we rely on him to manage our ad campaigns, troubleshoot and help with the heavy lifting. I couldn’t have done it without his help. Plus, he’s a great guy to work with. – Fleur Cushman, CurraNZ