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Getting reviews on your new product has been very difficult since Amazon banned the incentivised reviews. Many retailers have chosen to go with a low-cost strategy for the product launch to build organic reviews and this has worked for a lot of sellers. And for sellers selling across Europe, this has to be done all over again.
There was not much choice but to invest on product reviews but very recently Amazon has started displaying UK reviews in other platforms. I saw UK product reviews in the FR platform recently. This is fantastic! Now we can build a brand on the UK platform and our product reviews will be shown on other European channels. This helps a great deal to increase conversion and product ranking.
Have you noticed this in your product?