Content Marketing is the creation and sharing of content for the purpose of promoting a product or service. Content plays an important role in your marketing strategies. You need it for lead nurturing and demonstrating thought leadership in your space.
As it is the foundation of your lead generation efforts, marketers rely on content to engage prospects and customers. It helps to overcome lead generation challenges and help you towards achieving new prospects. A successful content marketing effort brings regular leads to your business.
In this training, we will take explore some successful strategies used by some UK organisations. You will also go away with a draft content marketing plan for your business.