Event description

Content Marketing is the creation and sharing of content for the purpose of promoting a product or service. Content plays an important role in your marketing strategies. You need it for lead nurturing and demonstrating thought leadership in your space.

As it is the foundation of your lead generation efforts, marketers rely on content to engage prospects and customers. It helps to overcome lead generation challenges and help you towards achieving new prospects. A successful content marketing effort brigs regular leads to your business.

In this training, we will take explore some successful strategies used by some UK organisations. You will also go away with a draft content marketing plan for your business.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

What will you learn?  

What is content marketing?

My Story – How I created a business with content marketing?

How content marketing can generate higher quality leads for lower costs

The biggest mistakes marketers make in their content marketing strategies

How to plan your content for lead generation?

How and why you should create buyer personas?

How to map content to buying stages?

Rising above the noise and getting yourself noticed

Why is content a vital part of your lead generation strategy?

How to integrate content, email and social?

Create a content market plan for your organisation

Can’t make it to Manchester or looking for a bespoke course? We are happy to provide onsite training to you and your team. Call us on   0161 3272 923  or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please Read )     

Getting here:  Innospace is based in the heart of Manchester City Centre. It is 15 minutes walk from Piccadilly Train Station, Piccadilly Gardens Bus Station and Chorlton Street Bus Station.

Parking: There is an NCP car park 2 minutes away and reasonable day rates are available from car parks 10 minutes away.

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