Ep 185: FBA vs. FBM in 2025: Using Data & AI to Make Smarter Fulfillment Decisions | Podcast with Kabir Samtani

Joining us is Kabir Samtani, VP of Merchant Success at Fulfil and former NetSuite expert, who helps high-scale DTC brands navigate the complexities of modern operations. In this episode, we move beyond the “FBA is easier” mindset to explore how 2025’s new fee structures—including inbound and storage surcharges—have made FBM a strategic, 18–25% cheaper alternative for many sellers.

Host: Prabhat Shah
Guest: Kabir Samtani (https://www.fulfil.io )

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