November 17, 2020
Comfort Inn, Station Street, B5 4DY
£150.00 + VAT
About 38% of UK shoppers start by searching for a product on Amazon.
Amazon has become the place to go for many shoppers, and this is because you can buy most things you need, and it will arrive the next day. With this rise in popularity, undoubtedly there is an increasing number of retailers, and now an increasing number of brand owners, distributors and wholesalers, who use Amazon to sell and advertise their products.
Consumers now have more choices than ever to look for various sellers, but for sellers, it is getting increasingly difficult to get found. This is where Amazon SEO and PPC play a huge role.
Amazon SEO involves creating a keyword rich copy to get your products found, and PPC involves paid advertisement. Both of them go hand in hand and this course helps understand how SEO and paid ads help your products to rank well on product searches.
Amazon Pay Per Click (PPC) advertising is available for both Seller Central users and Vendor Central. They are a way for sellers to ‘buy’ a position at the top & bottom of Amazon’s search, the right-hand side margin, and on competing for product pages.
As a seller, it is a fantastic opportunity to increase visibility and sell more products. More importantly, Amazon’s sponsored ads program is quite easy to handle, and the cost of sales can be as low as 5%. In this training course, we will discuss how to build organic product ranking and how to get the best out of Amazon Pay Per Click (PPC) advertising.
If you are looking for an Amazon Advertising management services, we can help.
Who is this workshop suited to?
Digital Marketers, Seller Central Users, Vendor Central Users
Some key areas of the workshops are:
Amazon Search Engine Optimisation
Amazon PPC Introduction
Keyword Research and Best Practices
Optimising Campaigns Performance
Amazon Marketing Services for Vendors Part 1
Amazon Marketing Services for Vendors Part 2
Prerequisites for this course
This course is aimed at digital marketers, seller central users, vendor central users and typically delegates have experience of using Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.
Just a few of the fantastic organisations who’ve attended our previous training.
| Rachel Wedley, Sizzix
Prabhat has an incredible insight into Amazon, he shows both positives and negatives of Amazon and isn’t biased toward being a seller or vendor. He’s helped to build my knowledge on Amazon Advertising and also the SEO aspect of Amazon and how important it is that both of these are working in unison. Great course and I would recommend to anyone who wants to build or start their knowledge on Amazon!
| Giles Polito, Equip Outdoor
Prabhat adapted his Amazon content to our needs and gave us some excellent insight. He listens but also really knows his stuff. Would consider sending other members of the team on the course!
Looking for a bespoke course? We are happy to provide onsite Amazon training to you and your team. Call us on 0161 3272 923 or 0751 88 39629
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