The Amazon Vendor platform has brought great opportunity and growth to lots of brands and manufacturers in the UK, and the same could apply to your business.

Amazon Vendor is the go-to platform for many brands and sellers aiming to expand online quicker, for many reasons. One is that you can shift high volumes of stock through Vendor; and two, it is important for brands to work with Amazon in order to get sustainable growth.

Recently, there has been growing use of the Amazon Hybrid Model, which is using both Seller Central and Vendor Central in parallel. But this strategy doesn’t and won’t work for everyone which is why in this 4-hour Amazon Strategy Session we discuss unbiased strategies that work for you.

If you have a seller central account, please visit Seller Central Amazon course.

** Multiple dates are available. Please check the registration section for details.

Who is this workshop suited to?

Manufacturers, Brand Owners, Digital Marketers

Some key areas of the workshops are:

• Vendor Account vs Seller Central Account
• How brands are using the hybrid strategy successfully
• What’s the future of Amazon vendor account

Operational best practices

• Managing POs
• Payments Chargeback, CoOp, Return & Shortages

Listing Products Process

• Adding single and multiple products
• Content and image alterations

Content optimisation best practices

• Product listing best practices
• Tools for choosing keywords
• Using Google queries to create your product content

Product Promotions

• Vouchers, Promotions, Lightning deals, Prime Day

Amazon product reviews

• Best practices
• Leveraging the Amazon Vine Program

Building your brand content on Amazon

• Amazon A+ page best practices
• Amazon Store design best practices

Amazon Retail Analytics (ARA)

• Vendor Operational performance
• Retail Analytics and forecasting

Amazon Advertising

• Live Demo: Sponsored product ads, Product Display ads and Sponsored Brands
• A / B testing
• Advertising best practices

Campaign Structure

• Basic Campaign structure
• Best practices

Advertising Reporting

• Understanding Amazon PPC Metrics
• Understanding search term reports, product placement reports

Creating your own Amazon Advertising Plan

Prerequisites for this course

This masterclass is aimed at brand owners and manufacturers and typically delegates have experience of trading on Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

Just a few of the fantastic organisations who’ve attended our previous training.

TESTIMONIALS  

| Andy Loughlin, Transcontinenta

Prabhat provides a great insight into Amazon Vendor & Seller central management by providing bespoke training to adhere to each of the delegates requirements and circumstances.
Great course!!

| Rachel Wedley, Ellison

Prabhat has an incredible insight into Amazon, he shows both positives and negatives of Amazon and isn’t biased toward being a seller or vendor. He’s helped to build my knowledge on Amazon Advertising and also the SEO aspect of Amazon and how important it is that both of these are working in unison.
Great course and I would recommend to anyone who wants to build or start their knowledge on Amazon!

| Patrick Jochelson, Sika

A very informative and valuable training session on managing your Vendor Central account with Amazon. Would recommend.