Learn Google Analytics 4 (GA4) configuration and reporting in this 4 hours course.

GA4 is designed to work in a cookieless future. It uses machine learning and AI to fill in the gaps in data due to cookie restrictions and enables cross-platform measurement.

After attending the Online Seller UK Google Analytics course, you will be able to define goals, match customer journeys to site usage, and extract actionable insights from the data produced by your website. In addition, you will learn what the measurement and metrics mean and possible actions you can take to enhance your marketing objectives.

Our course is available online or one-to-one on-site or in our training centres in Manchester, Birmingham, Nottingham, Bristol, Hereford and London.

** If you prefer to book online training, we can help with that too. Get in touch to discuss.

Who is this training course suited to?

Digital Marketers, Directors, Managers

What will you learn?

Analytics Basics

  • Which metrics are significant to measure for your website?
  • Google Ads integration with Google Analytics
  • Metrics and dimensions

Introduction to GA4

  • GA4 vs Universal Analytics
  • Tracking with GA4
  • Analytics technical terms

GA4 Setup

  • Property setup in GA4
  • Data streams overview
  • Enhance measurement events overview

Configuring Events

  • Event types: Automated, recommended & custom events
  • Tracking events using Google Tag Manager ( GTM)
  • Adding and modifying events within GA4
  • Setting up conversion events
  • Setting up Ecommerce events

GA4 property settings

  • Data settings (collection, retention, filters)
  • Choosing a default reporting identity

GA4 product integrations

  • Connecting to 3rd party platforms such as Google Ads & Data Studio
  • Introduction to Consent Mode

GA4 Analytics Reports

  • Interface overview
  • Real-time reporting
  • Audience reports
  • Behaviour reports
  • Measuring events
  • Marketing campaign tracking
  • Acquisition reports
  • Creating comparisons
  • Life cycle reports
  • User reports
  • Using the GA4 Library

Audiences in GA4

  • GA4 Audiences overview
  • Audience templates in GA4
  • Creating a new Audience

Measuring Success

  • Introduction to goals
  • Goal types and goal funnels
  • Ecommerce reporting

Custom Reporting & Extra Features

  • Constructing reports
  • Custom alerts
  • Using annotations


Prerequisites for this course

Our Google Analytics 4 course is designed for users with some knowledge of Google Analytics.

Just a few of the fantastic organisations who’ve attended our previous training.  


| Sam Harrison, Arag

Alix was terrific. She talked me through Google Analytics using my account to teach me and helped me set up the account properly. She went at a great pace, focusing on what I needed support on and spending less time on things I was confident with. I’d recommend Alix to anyone who needs to know more about her specialist subjects.

| Paul Ismail, Reichinsurance

An in-depth delve into the new GA4 and as engaging on Zoom as it would be in the classroom. Alix guided our section by section, feature by feature through the new system, showing the how, the why, and comparison versus the older GA3.

A thorough workshop with ample opportunity to ask questions about your organisation’s use of GA and how the new version will run as effortlessly as it always has, supported by some much-improved features.

Great pace, informative slides and a great live delve into finding, setting up and measuring all things GA.

Highly recommended.

| Frances Bibby, Social Comms

Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with.

| Ted Harris, Cheetham Music School

Helped me build on the knowledge I already had. Prabhat was interesting and affable. A very fluid session which allowed me to focus on what was important to me.

| Ashley Toth, Burntwood

I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business.

Looking for a bespoke course?  Call us on   0161 3272 923 or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )