What is the best time to send an email campaign ?

We usually get asked what the best time to send email is and there isn’t same answer for all to this as there are so many other factors like content, subject to consider. So, the best to get answer to this is your own data which is available with Google Analytics. So, follow this step to find out various times of day at which you website had visitors from your campaigns.  In other words, various times of the day at which your prospect clicked on your email and visited your website.

Step 1:  Set Date, it best to look at least 6 month data

Step 2:  Select Email from Channels Tab under Acquisition

Step 3:  On Secondary Dimension “select hour”

Step 4:  Here you will be able to see

• Hour which shows time of the day
• Number of sessions on each hour of the day which help you understand what was the best time when most people clicked on your email

You may also find additional information useful such as which was most visited landing page, how long visitors stayed on your website after clicking on a link on your email campaigns and if you are an online sellers, you will even see sales value corresponding to each hour. These are all really good information that will help you to find out actual value of email campaigns additional to the best time to send email based purely on your data.

We regularly run email marketing trainings to help you create better performing email campaigns, please visit our main page for new training dates.  Alternatively, if you are looking for onsite training or email campaign design and planning, please get in touch on +44(0) 29 2236 2596 or through  out contact form.