Google Adwords are a great way to increase the visibility of your website in Google – and drive targeted traffic and customers to it. The Adwords market is becoming increasingly competitive and you need to create an effective strategy – otherwise you will be spending  your money and not getting enough return.

This jargon free Adwords course shows you how to create successful search campaigns, explore best practice tools and techniques and learn how you can get the most out of Google Adwords. This workshop is tailored to suit your individual business, so expect to go away with a Google Adwords implementation plan for your business.

** Multiple dates are available. Please check registration section for details.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

This workshop covers:

How Adwords Pay per Click (PPC) works

Understanding Quality Score, how improving quality can lower your PPC & ROI

Dynamic Search Ads

Adwords Retargeting

Setting appropriate objectives and goals for your Adwords Campaigns

Set Key Performance Indicators will measure performance

How to Identify the profitable keyword phrases

Tools available to for your research

How to increase click-through rates (CTRs) and lower costs

How to take advantage of Long Tail Keywords

How relevant landing pages can boost conversion rates

Exploring bid strategy & selecting the right bidding strategy for your campaign

How to integrate your PPC activity in with Google Analytics or other analytics solutions

Just a few of the fantastic organisations who’ve attended our previous training.

Listen to our latest testimonial

| Sophie Carefull, Blue Badge Company

Prabhat’s Google AdWords course was really informative and helpful, his explanations were clear and he gave comprehensive answers to all of our questions, using real-life examples to demonstrate these were possible, which I found very useful. The course was great value for money and Prabhat has been in touch since to see if I need any more help with my PPC campaigns, again addressing my queries promptly. I’d definitely recommend working with him if you are finding your feet with digital marketing!

| Jade Perry, Folly Farm Centre

After Prabhat’s Google Adwords training, I felt confident in setting up and analysing PPC campaigns. I had self-taught myself PPC beforehand so I came to the training with a good idea of how to manage a campaign, however it boosted my confidence and taught me new techniques. I would recommend this training to marketing professionals looking to gain confidence in using PPC.

| Kristian Davies-Lloyd,  MasterTherm UK

The training delivered was both clear and concise, as well as being tailored to my business’ needs. Throughout the course, Prabhat demonstrated in-depth understanding of the subject and was able to provide detailed answers to all questions I put to him. Prabhat was able to demonstrate, giving examples, first-hand experience in increasing traffic to his own fledgling websites. I left feeling confident in my ability and with a better understanding.

Can’t make it to Newport or looking for bespoke course? We are happy to provide onsite training to you and your team. Call us on   029 2236 2596  or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )