Amazon PPC Training Course 2024

Amazon is now a very competitive marketplace and Amazon Pay Per Click Advertising is the best way to increase your product awareness and sell fast. Due to its popularity, Amazon is now the third most popular advertising platform after Google and Facebook.

If you are already trading on Amazon and thinking of Amazon PPC ads, you may have some general questions:  

  • How much budget should I set aside for Amazon PPC?
  • What types of ads are there? 
  • How do you create effective PPC ads? 

Good news. Our Amazon PPC training course will help you answer all those questions and much more.  

Who is this course for? 

This course is suitable for Amazon seller central users, vendor central users and digital markets providing services.

What does the course include?

Our Amazon PPC course is delivered to a small group, maximum of 8 so we can ensure all of your questions are answered. Our core topics covered are:

  • Amazon Product Optimisation 
  • Keyword Research and Best Practices
  • Keywords Match types
  • Creating a Campaign Structure 
  • Understanding Amazon PPC Metrics
  • Optimising Campaigns Performance
  • Ads best practices for  –  sponsored product ads, sponsored brand and sponsored display  ads
  • Competitor PPC Analysis
  • Creating your own Amazon Advertising Plan

What about after training support?

Sellers are welcome to ask account-related questions and that is included as a part of one-day session. We don’t want to limit this, that’s why we say you have 12 months after training support. 

Where is it available?

Online Seller UK Amazon PPC course is delivered in-house throughout the UK and should you wish to attend one our scheduled training course in London, Manchester, Sheffield, Birmingham or Nottingham, please find out more here

And if you are based in mainland Europe travelling to your office is not an issue. 

Is it available online/remotely?

Yes, it is. Our sessions are delivered online as self-paced learning and can be attended as a team or individually. These are interactive sessions and you can ask questions as we go through.

 Who have you trained in the past? 

Over the years over 300 business have taken advantage of our Amazon training courses and some of the business names are below:


| Rachel Wedley

Prabhat has an incredible insight into Amazon, he shows both positives and negatives of Amazon and isn’t biased toward being a seller or vendor. I had a year’s experience on Amazon prior to this course and he’s helped to build my knowledge on Amazon Advertising and also the SEO aspect of Amazon and how important it is that both of these are working in unison. Great course and I would recommend to anyone who wants to build or start their knowledge on Amazon!

| Giles Polito

Prabhat adapted his  Amazon content to our needs and gave us some excellent insight. He listens but also really knows his stuff. Would consider sending other members of the team on the course!

Prabhat Shah - UK Based Ecommerce Consultancy

Learn Amazon PPC best practices and create strategies to grow your Amazon business in 2024.  Schedule a call to book a date.