A Unique is a Manchester-based home and kitchen retailer. They approached us to fully manage their Amazon account, from content creation to Amazon Advertising. Our comprehensive approach to Amazon account management, content optimisation, and strategic advertising has led to remarkable success in the Amazon marketplace.
With expertly crafted content, engaging ad videos, and targeted campaigns, we have achieved outstanding results. We consistently maintain low ACOS rates, drive significant sales, and deliver cost-effective advertising, providing exceptional value and helping Unique maximise their potential on the Amazon platform.
In addition to our support in the Amazon marketplace, we have also played an integral role in their overall Amazon strategy and expansion into other marketplaces such as B & Q and eBay.
We are proud to be a trusted partner of A Unique, providing practical support and contributing to their continued growth and success across multiple online platforms
Get in touch to discuss your Amazon Account Management
WHAT DID WE DO?
Content Enhancement: Our team of experts focused on optimising product content to improve conversion rates. We carefully created descriptions and utilised infographics to enhance the visual appeal of the products. The engaging content effectively conveyed the unique selling points of Unique’s offerings, driving higher customer interest and sales.
Ads Plan Development: Comprehensive Strategy: We devised a comprehensive ads plan tailored to the specific requirements of each product. Our strategy included thorough research on target audiences, relevant keywords, and competitor analysis. By understanding the market dynamics, we created highly targeted campaigns that effectively captured the attention of potential customers.
Progressive Implementation: To maximise the effectiveness of advertising resources, we implemented the ads plan progressively. This approach allowed us to continuously optimise and refine the campaigns based on real-time data and performance metrics. By closely monitoring the results and making necessary adjustments, we ensured the efficient utilisation of advertising budgets and achieved outstanding outcomes.
Recognising the power of Amazon video ads, our creative team combined effective storytelling techniques with engaging visuals, resulting in an impressive 14% ACOS (Advertising Cost of Sale). The videos resonated with the target audience and significantly contributed to the overall success of the advertising campaigns.
Campaign Success: Through meticulous campaign management, we created and managed over 70 campaigns for Unique. Each campaign was strategically designed to target specific customer segments and product categories. This comprehensive approach allowed us to maximise the reach and visibility of Unique’s products on the Amazon platform.
Efficient Advertising Spend: Our expertise in optimising advertising spend led to consistently low Advertising Cost of Sale (ACOS) rates. Throughout the campaign duration, the total ACOS remained under 5%, indicating our ability to generate significant returns on the investment in advertising.
Strong Performance of Ads: The ads specifically developed for A.Unique Home products achieved an impressive ACOS of approximately 10%. This indicates the success of our targeted advertising approach and the ability to attract high-quality traffic that converted into sales.
Increased Sales Contribution: The well-executed advertising campaigns played a pivotal role in Unique’s success, contributing approximately 30% to their total sales.
Cost-Effective Advertising: With a Cost Per Click (CPC) averaging at £0.13, our advertising efforts proved to be highly cost-effective. By ensuring that every click generated valuable results, we optimised the return on ad spend and enabled Unique to achieve their sales goals efficiently.
Since contacting Prabhat I have found him and his team to be very helpful, knowledgeable and honest. Prabhat and his team engage with us very frequently and I can say without a doubt that they can help you scale your business and increase your sales the correct way. I would highly recommend that you contact Prabhat and his team to see how they can help you. We have created a unique working relationship and hope to continue long into the future. Thanks Prabhat and the Online Seller UK team. – Akaash, A. Home Unique