The promotional opportunities of Facebook are almost boundless. With over 2 billion active users to reach (and an astonishing degree of segmentation to be achieved using everything from location and age to pages liked and groups joined), its PPC platform has the highest ceiling of any comparable channel. But it isn’t easy to excel using
I have been using Semrush for sometime for competitor research and recently I discovered its NEW Social Media Tool. I am sure it is comprehensive and does lots but I wanted to check if my tweets were engaging with my audience which the main point of Social Media. Engagement is triggered by favourites or retweets. If they aren’t,
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