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There are different stages of the customer buying cycle on Amazon. Knowing them helps you to set efficient budgets for your campaigns to maintain a good ACoS. At Discovery Phase, the aim is to raise product awareness so the ad spend is targeted at relevant keywords and related to driving traffic to the page to
Amazon Listing Optimisation is a process of improving product pages to rank organically and as well as creating better presentations to increase conversion rate. Optimising Amazon product pages involves five key areas of a product page: title, bullet points, product description, backend keywords and product images. In this recording, Robyn from Amazon Consultancy, Marketplace Blueprint,
Amazon Japan is the 3rd largest marketplace after the US and Germany. With 126 million people it is a good size market for Amazon to expand and a consideration for any other brand selling successfully elsewhere on Amazon. You may feel the language is the biggest barrier to start but this isn’t as much of
Amazon advertising tools are becoming more and more useful, allowing advertising to be more efficient in day to day operation, and to ensure the best possible results. I have spoken with Sreenath Reddy, co-founder at Intentwise, recently to help understand how automation can play a key role in successfully managing Amazon ads. Check out this
Amazon advertising plays a significant role in driving sales, but managing campaigns can often be challenging along with understanding which type of keywords works best for your campaigns and products. In this episode, Rael from Nozzle (https://www.nozzle.ai/) a London-based Amazon startup, explains exactly how you should manage different types of keywords in your campaigns. Here’s
Amazon Canada is a growing marketplace and it is now the top online shopping platform for consumers in Canada. If you are already selling on Amazon US, it is fairly straightforward to expand your presence on Amazon.ca via building international tools like in Europe. In this episode, I spoke with Blair Forrest, Amazon brand consultant
Amazon.com is the world’s biggest Amazon marketplace, and it currently has around 44% of the U.S. e-commerce market share. Amazon’s loyalty weapon, Prime, plays a significant role and as of December 2019, there were an estimated 112 million U.S. Amazon Prime subscribers. The research found that those Prime Members spend 1,400 U.S. dollars on the
Amazon advertising is playing a significant role to generate additional growth and so much so that if you don’t advertise it will be very difficult to appear on the above fold of the search result. Find out more about → Sellics Once the ads are delivering results for a few weeks it is generally a
We may be very successful selling on Amazon but do you really know the cash we are actually taking away. This is where sellerboard can play a significant role, it gives you the exact costs incurred including – — Amazon fees (FBA fees, storage fees, FBA inbound fees, MF shipping costs, disposal/removal costs, subscription
Amazon advertising campaign structure includes Portfolios, Campaigns and Ad Groups. We have to decide which products and keywords to add to each group and structure campaign so we can analyse the result better. We may go and start our ads campaigns without thinking about the strong relationship between campaign result and structure. This episode