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Amazon Advertising has changed significantly in the last couple of months, with changes happening quickly and often since the rebranding of Amazon Advertising. Recently, we have seen Amazon introduce ‘Portfolio’ across the US, UK and the rest of the European channels. What are portfolios? In simple, it is a group of campaigns organised into a
Amazon’s recent partnership with Apple is exciting news. Customers can buy directly from Apple via their much-loved delivery service, Prime. This partnership is currently in the US, Europe, Japan and India. Everything Apple, except an Amazon competing product, the HomePod, will be sold on the platform. It is no doubt that there’s a large number
Given how quickly things change in the e-commerce world (trends come and go, digital standards change, and disruptive technology arrives), it’s imperative to keep up with fresh developments. This is something for which podcasts are exceptionally useful. The best thing about a podcast is that it’s ideal for multitaskers and those with busy schedules that
2018 has been a successful year for Online Seller UK. We have grown stronger and better with a freelance model business. This is the vision I saw 5 years ago, and I’m really glad to now see this in action and proving successful. I am sure there are lots to do to improve both the
We are launching a helpful webinar series from February 2019. If you consider an expert in Amazon, eBay, Google Shopping or just about any area in e-commerce, we’d like to hear from you. Our aims of these webinars are to: 1/ Engage with Online Seller Community 2/ Create Thought Leadership 3/ Raise Awareness about your expertise
Amazon is very serious when it comes to their brand image, that it has spent the last decade building up. Consumers trust Amazon highly, and so much so that one survey found that: “Most people would miss Amazon if it were to disappear” and “most people trust Amazon as much as their bank.”
In terms of efficiency, Amazon Ads perform and convert better than Google Ads, and many smaller to large online sellers choose to use them over Google. They are very simple to set up and see a good return on investment. Google Shopping can be complicated and often needs external marketing aid which generates additional costs.
The promotional opportunities of Facebook are almost boundless. With over 2 billion active users to reach (and an astonishing degree of segmentation to be achieved using everything from location and age to pages liked and groups joined), its PPC platform has the highest ceiling of any comparable channel. But it isn’t easy to excel using
Competitive intelligence is defined as a continuous process of monitoring your market to identify changing forces that can impact your business. These include ✔️ Current and future competitors, – Many sellers know and track their known competitors however they spend less time understanding who the new competition is in the categories they sell in. These
It was another fantastic meetup in London this week with talks on Amazon Advertising best practices, ERP and Selling on Amazon Japan. Sponsored by Khaoscontrol.com and hosted by fire.com we had 60+ businesses in attendance. Check out speaker slides below: Amazon Advertising Best Practices for the Holiday Season Speaker: Prabhat Shah – Online Seller UK
We have recently heard about the South Dakota v. Wayfair Supreme Court ruling where nexus is decided based on your economic activity. This is why a large volume online sellers need to know where we may have new sales tax requirements. Lizzy Greenburg, Chief Marketing Officer at Taxjar, spoke in our London Amazon Seller meetup
Another great event in Manchester earlier this month with talks on Amazon Best Practice tools, ERP and eBay Competitor Intelligence. Thanks again for Khaoscloud for sponsoring another great meetup. Check out all speaker slide-decks below: #1 eBay Competitive Intelligence for Online Seller Speaker: Anojan Abel is the Founder of ShelfTrend eBay Competitive Intelligence For Online
Jason talking about user journey online @KhaosERP pic.twitter.com/rNxrPyTsoW — Online Seller UK (@OnlineSellerUK) October 8, 2018 It was another fantastic turnout yesterday in our London Amazon Seller’s Meetup. I would like Brendan from https://fire.com/for hosting the event and https://www.khaoscloud.com/ for sponsoring the event. Please find below all speaker slide-decks: JASON THICKPENNY – Khaoscloud https://www.slideshare.net/daytodayebay/the-importance-of-integration-khaoscontrol-cloud
The Q4 selling season is here and as always, sellers are working to balance the things they’d like to do against the things they’ll absolutely need to do to operate, take, and fulfil orders. For many Amazon and Shopify sellers, eBay is the “other” Q4 marketplace—an additional opportunity, yes, but one that’s hard to seize
If you are an Amazon Vendor ready to launch a new product on Amazon and looking to quickly increase your product rankings, customer reviews would be the first thing to target. Along with driving conversions, customer reviews are a key factor in ranking your product well on Amazon. Some time ago, Amazon banned giving products
I have been following Chinaimportal.com blogs for some and they have really valuable insight on importing as the name suggest. In their latest edition, Fredrik Gronkvist writes about how new US tariffs is going to hit Amazon Sellers and importers in general. This is covered: Why the trade war could massively benefit Chinese sellers Which
Selling on Amazon is a business for some and a lifestyle for others. There are businesses generating £1 million a month to businesses generating £1k a month. But, no matter what the sales, the main objective is profit – right? A question that might often come to mind: how much are we actually making on
Optimising for Amazon is generally a progressive process. Ranking regularly changes based on your sales. Having the right keywords in the title is one of the best practices to rank better on Amazon. You can use several Amazon keyword research tools like sonar tools to find the best list of keywords. Once your content is
Khaos Con is a great opportunity to network with over 100 eCommerce professionals, meet the Khaos Control Team, be inspired by customer stories and learn about developments planned for the year ahead (and beyond). It is a good event for sellers selling on Amazon, eBay and your own website. There is a fantastic line up
Looking to grow your business online? Are you considering selling online? Or, do you just want to keep up to date with the latest eBay and Amazon tips, tricks and strategies? Then you should come along to the Manchester Online Seller UK Meetup in October! Date: Monday 11th October 2018 Time: 6:00pm to 8:00pm Where:
Amazon has invested €27 billion in Europe since 2010 and boasts 65,000+ permanent employees in the EU. Its presence in Europe is expanding including the new AWS EU (Stockholm) launch in 2018. With this rapid expansion, Amazon recently started operating in Turkey selling books, electronics, tools, toys, and baby goods, among other lines, including ranges
This statistic gives shows 53 percent of paid units were sold by third-party sellers in Q4 in the US. Amazon 3rd party seller’s growth is continuously increasing and is now a large portion of Amazon’s total sales. So it is no surprise that brands, retailers and manufacturers are trying to capitalise on the platform,
Google Analytics provides us with so much data that it can often be a struggle for businesses to know what data is actually relevant to them. To gain real insights we need to be able to understand how Google collects the data, and how we can represent it for our consumption. In this podcast, Nikki
Our October London Amazon Seller Meetup is full of expert talks and aims to help your business grow online. Whether you are already a seller or considering to sell online this is the event you should come along. It is a free event for online sellers and retailers. You will take away a whole host of
According to one of the research published by statista tells the real story of how Amazon is an important part of most of the online retailers. Although this stat is from the US, it worth noting that almost half of all businesses generated, 81 to 100 % of their revenues from Amazon sales. So, if
No marketplace is the same. Each has their own buying habits, and keywords that are suitable for the UK may not be suited or translated the same when used for a different marketplace internationally. Keywords are important, and if you want to reach as many potential customers as possible, keyword research is important. David Garcia
As technology changes and develops, so do our buying habits, the way we expect to buys things and how quickly we expect them to be delivered. The convenience of online shopping and the super quick delivery options the likes of Amazon are offering has really changed a buyer’s expectations. Many businesses, who before were purely
eBay is launching a brand new paid promotions opportunity to make your products visible at the top of search results. This is similar to Amazon’s Headline Search Ads. However, unlike what eBay currently offers, this new advertising format will be based on CPC (cost per click). The idea is to help you increase sales on
Have you invested in Google Shopping yet? As the search engine giant becomes increasingly powerful, this particular e-commerce sales channel is set to grow. For smaller e-commerce brands, the Google Shopping platform allows you to promote your products to a greater audience. If done right, you can elevate your entire business by drawing people to
On Amazon, we have the ability to add search terms that are hidden from buyers but are indexed in search. This allows sellers to add other relevant keywords and improve their search placement. It is not mandatory but it certainly helps to find rank for additional keywords organically and it has gone through a lot