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Amazon advertising campaign structure includes Portfolios, Campaigns and Ad Groups. We have to decide which products and keywords to add to each group and structure campaign so we can analyse the result better. We may go and start our ads campaigns without thinking about the strong relationship between campaign result and structure. This episode
Amazon advertising works without a doubt but managing your CPC is important so your ad cost does not go beyond your target spend. Your CPC may differ based on what the campaign’s goal is. For example, that could be early exploring and learning campaigns compared to the campaigns you have started optimising for a while.
Sponsored Brands ads feature your brand logo, tagline and three of your products. They help with brand awareness and also generate sales which otherwise would have been lost to your competitor. These ads are important to any brand aiming for a prominent position in Amazon search results. A lot of advertisers wait too long
Amazon’s DSP advertising allows sellers to advertise efficiently on Amazon sites, across the web and in mobile apps. Advertisers can buy display ads both banners and video ads on Amazon and other sites owned by or partnered with Amazon. In this video, Matt Anderson, Founder of Marketplace Amp, talks about how Amazon DSP works. Amazon DSP
For any clothing manufacturer tech packs are an essential part of the process. It is basically a blueprint that contains all components and instructions required to turn a design into a finished product. It includes materials, gradings, seams, colourways, measurements, trim, labels etc. In this recording, Belinda Jacobs, Technical Designer & Owner of Techpacks.Co explains
If you are trading in multiple channels as the business grows over the years, you would have faced the challenge of managing your inventory and business processes. In order to streamline your business, multichannel solutions like Khaos Control play a significant role. It allows you to control your multi-channel business and helps you make the
Sourcing from China is becoming the norm for a lot of businesses and this has allowed China to be the world’s manufacturing hub. With so much dependence we have all felt the effect in the supply chain due to COVID-19 spreading rapidly in China. In this podcast, Huw Johnson ( Far East Sourcing Expert at
The Coronavirus is spreading around the globe at a rapid pace and life as we know it is coming to a halt. With people self-quarantining, staying at home, and generally avoiding the public, e-commerce is experiencing an unprecedented increase in demand. Putting high pressure on global and local supply chains that are not able to
In this Online Seller UK podcast, we discuss the tool, VATGuard, that helps you register and file European VAT easily. If you are already trading successfully in any of the Amazon Marketplaces, Amazon’s European Marketplaces will help you to expand your sales across 28 countries with millions of new customers. The aim is to sell
In this Online Seller UK podcast, Joe La Selva at Perpetua tells us how Amazon Advertising automation works. Amazon Advertising is now hugely important to online sellers. This is either to gain incremental sales or to get noticed when you are launching a new product. Amazon Advertising is very successful and many brands are