Amazon Masterclass Training Course – LIVE ONLINE

The Amazon marketplace has brought great opportunity and growth to many businesses, this is your opportunity to join the hundreds of businesses already seeing success. This course shows you how to grow your business with Amazon.

This masterclass is a practical training course aiming to help you improve your Amazon sales and expand globally. We tailor our training course to suit your product and category, with small groups and personal training sessions to help you to achieve your goals.

At the end of the course, you will leave with an action plan to help you grow your business on Amazon.

Checkout this Spotify episode to find out more >>

ONLINE TRAINING: HOW DOES THIS WORK?

We have been delivering training courses throughout the UK for the past 5 years and the same courses are now available online. You can choose between a scheduled course or book a bespoke session for you or your team.

Each session is customised and well suited for individual or small groups. All sessions are practical and save you the cost and time of travelling.

– 4 hours live online workshop

– Training course recording available for 1 month

– Delivered in a small group of 4

– Interactive sessions and you can ask questions

– Training content will be shared with you after your session

– 1-to-1 optional consultation after the course to answer any specific questions

WHAT WILL I NEED?

– Online conferencing set-up. We will send you the link to join the course.

– Speakers and a microphone

– OPTIONAL – A webcam

If you prefer to book online training other than the date scheduled, we can help with that too. Get in touch to discuss.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

What will you learn?

Things we cover in the workshop:

Product Listing Optimisation

● Amazon product listing optimisation best practices

● Product differentiation – bundles and multibuy

● Amazon SEO best practices

● Product review best practices

Fulfilment by Amazon (FBA)

● FBA costs and the process in the UK

● Fulfilment by Amazon (FBA) vs Fulfilment by Merchant (FBM)

● Seller Fulfilled Prime – pros and cons

Winning over the competition

● How to win the buy box

● Amazon repricing – tools and strategies

Merchandising

● Product promotions, vouchers and lightning deals

● The product offers vs product promotions

Advertising

● Advanced Keyword Research

● Sponsored Ads Setup Live Demo

● Sponsored Brands Setup Live Demo

● Sponsored Display Setup Live Demo

● Amazon Attribution

● Automated vs Manual Ads

● Understanding Amazon Advertising Metrics

● Amazon keyword research tools

● Optimising your Campaigns

● Four ways to improve your Advertising Cost of Sales (ACoS)

● Creating your own Amazon advertising plan

Cross-Border Growth

● Amazon Global Selling – listing your products – EU and the USA

● Amazon EFN, Pan Europe

● Amazon US – FBA setup

● Multiple shipping settings – UK and international

● Localising your Amazon Listings on the global marketplace

● Minimising currency risk when you sell internationally

Building your brand with Amazon

● Amazon A+ best practice

● Amazon Store design best practices

Reporting / Analytics

● Amazon account health check

● Getting the best out of Amazon business reports

Amazon tools

● Amazon tools for advanced sellers

New Amazon Opportunities

● Amazon Business to Business (B2B)

Creating your own Amazon growth plan

Prerequisites for this course.

This course is aimed at digital marketers, seller central users, vendor central users and typically delegates who have experience of using Amazon in some capacity.

Looking for Amazon Consultancy Services?  Please find out more >>

Just a few of the fantastic organisations who’ve attended our previous training.

TESTIMONIALS  

| Laura, Ledhut

Prabhat is incredibly knowledgeable about Amazon, outlining key areas such as sponsored listings, search terms, Pan-European strategies and best practices.
The class size too was great: only 5 on my particular day which gave us the chance to ask questions and look at all our live feeds. Going forward, the information provided will no doubt enable us to grow our marketplaces in the UK and beyond. I will certainly be returning for future events.

| Quy, Ledus

Thoroughly enjoyed the event, very informative and detailed on different aspect and techniques used on Amazon. Learnt many new strategies, particularly the campaign management and search terms and has boosted my product views and margins by a good 30%. People was very friendly and on hand to share their experiences and knowledge on the subject matter. Will definitely attend future events.