Event description

The Amazon marketplace has brought great opportunity and growth to lots of businesses in the UK, and the same could apply to your business. This course helps you explore the untapped potential to grow your business with Amazon.

In this informative session, we will share our experience of working with many successful UK Amazon sellers and will share proven methods for being successful on Amazon.

It is a practical training course aiming to help you improve performance and expand globally. The course is tailored to suit your business needs, which gives us the chance to discuss your product and category.

At the end of the course, you will leave with a prepared, easy to follow an action plan to start and grow your business on Amazon.

If you have a vendor central account, please visit Amazon Vendor Course.

** Multiple dates are available. Please check the registration section for details.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

Things we cover in the workshop:

Product Listing Optimisation

  • Amazon product listing optimisation best practices
  • Product differentiation – bundles and multibuy
  • Amazon SEO best practices
  • Product reviews best practices

Fulfilment by Amazon (FBA)

  • FBA costs and the process in the UK
  • Fulfilment by Amazon (FBA) vs Fulfilment by Merchant (FBM)
  • Seller Fulfilled Prime – pros and cons

Winning over the competition

  • How to win the buy box?
  • Amazon repricing – tools and strategies

Merchandising

  • Product promotions, vouchers and lightning deals
  • Product offers vs product promotions

Advertising

  • Advanced Keyword Research
  • Sponsored Ads Setup Live Demo
  • Sponsored Brands Setup Live Demo
  • Product Target Ads Live Demo
  • Automated vs Manual Ads
  • Understanding Amazon Advertising Metrics
  • Keyword Research with Google keywords planner
  • Optimising your Campaigns
  • 4 ways to improve your Advertising Cost of Sales (ACoS)
  • Creating your own Amazon advertising plan

Cross-Border Growth

  • Amazon Global Selling – listing your products – EU and the USA
  • Amazon EFN, Pan Europe
  • Amazon US – FBA setup
  • Multiple shipping settings – UK and international
  • Localising your Amazon Listings on the international marketplace
  • Minimising currency risk when you sell internationally

Building your brand with Amazon

  • Amazon Enhanced Brand Content (EBC) best practice
  • Amazon Store design best practices

Reporting / Analytics

  • Amazon account health check
  • Getting the best out of Amazon business reports

Amazon tools

  • Amazon tools for advanced sellers

New Amazon Opportunities

  • Amazon Business to Business (B2B)

Creating your own Amazon growth plan

Prerequisites for this course

This masterclass is aimed at experienced Amazon sellers and typically delegates have experience of trading on Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.


Just a few of the fantastic organisations who’ve attended our previous training.

amazon-training-online-seller-uk

 

TESTIMONIALS  

| Laura, Ledhut

Prahbat is incredibly knowledgeable about Amazon, outlining key areas such as sponsored listings, search terms, Pan-European strategies and best practices.
The class size too was great: only 5 on my particular day which gave us the chance to ask questions and look at all our live feeds. Going forward, the information provided will no doubt enable us to grow our marketplaces in the UK and beyond. I will certainly be returning for future events.

| Quy, Ledus

Thoroughly enjoyed the event, very informative and detailed on different aspect and techniques used on Amazon. Learnt many new strategies, particularly the campaign management and search terms and has boosted my product views and margins by a good 30%. People was very friendly and on hand to share their experiences and knowledge on the subject matter. Will definitely attend future events.

| Angela Morris, Doordecorandmore

The advice we received was very personal to us! Our company has been selling on Amazon for a couple of years, but felt that I needed to get more involved in this side of things. I left the course with my head full of ideas, and a “To do” list – all things that need to be done! I’m sure I’ll be attending another of the courses at some point in the future.

| Juan, Bavoo

The Amazon Sellers course is definitely worth attending. Prabhat certainly knows his stuff when it comes to online selling. In addition, he was more than happy to answer all of our questions in a confident and friendly manner. The course covered all of the fundamentals required to be a professional seller on Amazon. We left feeling far more confident.


Can’t make it to Manchester or looking for a bespoke course? We are happy to provide onsite Amazon training to you and your team. Call us on   0161 3272 923 or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please Read )     


Getting here:  Innospace is based in the heart of Manchester City Centre. It is 5 minutes walk from Piccadilly Train Station, Piccadilly Gardens Bus Station and Chorlton Street Bus Station.

Parking: There is an NCP car park 2 minutes away and reasonable day rates are available from car parks 10 minutes away.
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