If you’re looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers.

Our jargon-free training course will show you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.

This training course is personalised to suit your business so that you will go away with an effective strategy and Google Adwords implementation for your business.

** If you prefer to book online training, we can help with that too. Get in touch to discuss.

Who is this course suited for?

Digital Marketers, Directors, Managers

This training course covers:

Keyword Research

• Practical tools available for keyword research

• Taking advantage of long-tail keywords

• Google keyword planner – getting volume & cost estimates

• Semrush – getting volume and cost estimates

• Semrush – getting keyword ideas from your competitors

• Setting appropriate objectives and goals for your Ad campaigns

• Importing your keyword lists from excel

Conversion Tracking

• Setting up conversion tracking

• E-commerce conversion tracking

• Adwords Structure

• Using website navigational structure

• Ad group structure basics and organisation

• Google Adwords and Analytics

• Ads and Google Analytics integration

Google Ads Copy

• The anatomy of Google text ads

• Compliance in Google text ads

• Best practices for successful text ads

• Live demo: creating text ads

Quality Score

• Understanding ad quality score and lowering your costs

• Landing page quality and quality score

• Understanding ad rank and how it is calculated

• Campaign Optimisation with Targets

Device targeting

• How to best target people by location

• Ad scheduling to gain more visibility

• Creating ad variations and testing

Dynamic Search Ads

• What are dynamic search ads?

• Setting up dynamic search ads

Bids Strategies

• Bidding strategies: target ROAS

• Bidding strategies: target CPA

• Efficient Ads Management Process

Google ads CPC calculator

• Process-driven Google Ads plan

• Google ads checklist for the marketers

Key Ad Reports

• Location reports

• Using the search term report to find negative keywords

Getting right with Extensions

• Understanding site link extensions

• Call extensions

• Message extensions

• Location extensions

Increasing Clicks & Sales: How to use the Fogg Behaviour Model

Understanding Keyword Match Types

• Broad, broad match modifiers

• Phrase match, exact match

• Getting the cost down with a negative match


• How to create and add your remarketing tag

• Building your first remarketing audience

An introduction to Google Shopping Ads

Just a few of the fantastic organisations who’ve attended our previous training.


| Sophie Carefull, Blue Badge Company

Prabhat’s Google AdWords course was really informative and helpful, his explanations were clear and he gave comprehensive answers to all of our questions, using real-life examples to demonstrate these were possible, which I found very useful. The course was great value for money and Prabhat has been in touch since to see if I need any more help with my PPC campaigns, again addressing my queries promptly. I’d definitely recommend working with him if you’re finding your feet with digital marketing

| Michelle Mossford, Ableworld UK Ltd

Myself and my colleague were very lucky to receive one-to-one, structured PPC training. I would recommend him to anyone wanting to know more regarding Online Marketing!

| Andrea Omar, Medi UK (Lifestyle) Ltd

At the start of the training session, I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips within the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time.

Prabhat is a very approachable, patient and expert trainer.

Prerequisites for this course

No previous experience with Google Adwords is needed. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

Looking for a bespoke course? Call us on   0161 3272 923 or 0751 88 39629 

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )