Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.

You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.

With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

This workshop covers:  

Understand Key Online Analytics

Learn the Google Analytics basics

Learn how to set up Site Search, Users and Linking Adwords

Setting up Profile filters & setting up goals

Learn How to set up Marketing Tracking

Learn what reports to use and why

Learn how to Analyse & report

eCommerce Tracking and Conversion Reports

Using Funnel Analysis to track conversion

Analyse SEO keywords, Traffic Sources

Creating reports, Exporting in a right format

Customising dashboard and creating Automatic Reports

Apply objectives, KPIs, dimensions and metrics for your site


James Waddell

A clear, practical, and friendly presentation on Google AdWords and importantly the interfaces with Google Analytics, Google Shopping, Google Plus, SEO and SEM. It is very obvious he has a deep and extensive understanding of all of the above and much more.
The path to success in Google AdWords was illustrated through a detailed tour of the features of the AdWords website and his first-hand experience on how to improve conversion rates and ROI for Campaigns, Ad Groups, Ads, Keywords and site links.  I came away with lots of ideas on how to develop, test and measure a successful Google AdWords campaign.

Dan Durie, Intentor

Prabhat is very knowledgeable and is good to work with. I would recommend him to anyone looking for good practical advice and training on digital marketing.

Greg Ace, LBSBM Online

I was enrolled into a Google Adwords session as this is an area of online marketing the business continuously looks to improve. I was happy to have the chance to work through our own campaign with Prabhat, as well as looking at further crucial areas of improvement such as eBay and Google+. Time well spent.

Checkout more Testimonials

Can’t make it to Swansea or looking for bespoke course? We are happy to provide onsite training to you and your team. Call us on   029 2236 2596  or 0751 88 39629


Getting here

By Train

Closest train station to the TechHub is Swansea Train Station (SWA), routes in via First Great Western & Arriva Cymru. Mainline link through to London Paddington.

On exiting the station there are taxi ranks situated outside, TechHub is a short (5min) walk from the station via High Street, continue past the Castle on your left onto wind street, half way down this street, left hand side, directly opposite Nandos is TechHub.

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